POKER / The Master Pokeragui

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To teach the Poker beer audience (one of the biggest brands in Colombia) about the importance of returning the bottle to the store in order to take care of our planet and reduce its environmental impacts, we decided to create a cool, fun and very wise character.

Master Pokeragui is the sensei protagonist of our campaign where we used different media channels to deliver his message, in an original and unexpected way for the beer category.

We created posters, comics, merch, games, social media and a movie launch that gave the campaign potential that created a big fan base for our character, connecting our consumers in a witty way.